About
Leaders in user-centered research & design
We work to understand people’s experiences, design solutions that tackle complex problems, and pave the way for a more equitable world.
For over 8 years, we have been building products and services that emphasize the value of a deep understanding of both the user and the business to deliver great design.
2018
Large-scale research study on Pakistan’s largest social safety net program.
2019
1st project with IDEO. 1st project on women’s health with IPAS.
2020
1st project in North America
2022
1st projects in Saudi Arabia and the UAE
2023
Deep collaboration with the State Bank of Pakistan. Set up office in Dubai.
2024
On-ground projects in Sudan, Nigeria and Sri Lanka.
2025
Extensive on-ground and remote work in the GCC region.
Meet the dream-team
Umair Shafique
CHIEF INNOVATION OFFICER
Ali Murtaza
CHIEF DESIGN OFFICER
Sehel Khandwala
HEAD OF SERVICE DESIGN
Syed Faizan Raza
SENIOR DESIGN LEAD
Farhan Afzal
EXPERIENCE DESIGN LEAD
Masna Bin Umeed
SENIOR UX DESIGNER
Umair Abbasi
BRAND & VISUAL LEAD
Aliza Syed
UX DESIGNER
Yahya Aftab
SERVICE DESIGN LEAD
Manahil Siddiqui
SENIOR SERVICE DESIGNER
Adil Ashraf
SENIOR SERVICE DESIGNER
FAQs
Got questions?
What services does Ideate Innovation offer?
We specialize in creating innovative digital and service experiences through design, research, and strategy. Our focus is on user-centered solutions that drive growth and impact.
How do I get in touch with Ideate Innovation?
To get started, simply book a discovery call with us to discuss your project needs. We'll collaborate with you to design a solution that meets your business objectives.
What industries do you work with?
We work with a wide range of industries, including technology, healthcare, finance, and education, helping businesses of all sizes create impactful digital products and services.
Can Ideate Innovation help with UX/UI design?
Yes, our team specializes in UX/UI design to optimize user experiences, ensuring that your digital products are intuitive, engaging, and user-friendly.
How do you ensure the success of a project?
We follow a rigorous process that includes user research, iterative design, and continuous feedback loops to ensure that the solutions we create are effective, scalable, and impactful.