Promoting Self-use of a Digital Credit Platform
Last Mile Money initiative partners Ideate Innovation to digitize end-to-end credit experience.
The Challenge
As organizations began offering stock credit services to small businesses in the wake of Covid-19, they faced a key challenge: needing sizable field teams, leading to unscalable time and investments.
IDEO.org’s Last Mile Money initiative partnered with us to address this by digitizing the end-to-end credit experience.
The Work
The Outcome
4 key experiences were focused on: onboarding, home screen, loan application and repayment. They were prototyped, tested, iterated, and then merged into a coherent final design.Merchants were now a lot more comfortable with the app, as it addressed several of their concerns uncovered in research. This redesign is now being rolled out to 30,000 merchants across the country.
Client
IDEO
Services Offered
User Research UX Audit Prototype