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Responsible Contraceptive Uptake in Rural Pakistan
Ipas collaborated With Ideate Innovation to enhance post-abortion contraceptive uptake in rural Pakistan
The Challenge
There is a global rise in medical abortion through drugs without supervision of a health professional. It is necessary then that these women have easy access to advice on post- abortive care and contraception, so they maintain good reproductive health and prevent unwanted pregnancies.
Ipas partnered with us to design interventions to increase post-abortive contraceptive uptake in rural Pakistan.
The Work
The Outcome
Co-design workshops with several stakeholders led to our prototyping strategy. These ideas were tested with users, assessing their willingness to pursue the proposed pathways of contraceptive counselling post abortion.
These tested concepts were a mix of digital and service solutions at key touchpoints that include the women’s homes, pharmacies, and a range of healthcare providers.
Client
Ipas
Services Offered
Designing & Testing Interventions