Case Study
Identifying Opportunities for Digitization in Agribusiness Value Chains
GSMA's Agri program aims to transform agribusiness procurement digitally.
Overview
Client
GSMA
Industry
Agritech
Services
Service Design
Research & Strategy
Business Innovation
The digitization of agricultural value chains presents a promising opportunity for mobile network operators to stimulate rural growth by offering tailored enterprise solutions to agribusinesses. As part of GSMA’s Agri program, our objective was to identify and research agribusinesses with the greatest potential for digital transformation of their procurement processes.
Discovery and Assessment
Our approach centered on three primary use cases: farmer registrations, digital procurement records, and digital payments. We began with a hypotheses workshop to refine our research questions, which guided our fieldwork.
Design and Development
Through in-depth interviews with a variety of agribusinesses, we gathered data and synthesized it into actionable insights, identifying key opportunities for digital innovation.
The synthesis of our research findings led to an ideation session with our partners, where we collaborated to generate solutions for the identified areas. This collaborative effort resulted in a finalized set of concepts that we deemed essential for the Minimum Viable Product (MVP). These concepts included direct and digitized payments, digitized data entry, digitized weighbridge data, access to farmer profiles, pilferage reduction, and data analytics.
