Case Study
Translating legacy into a digital experience for Tali Karachi
Tali approached Ideate Innovation to lead this transformation—one that would seamlessly integrate the brand’s essence with an intuitive and high-performing digital storefront.
Overview
Client
Tali
Industry
Retail
Services
Brand Identity & Strategy
Web Development
E-commerce
Tali Karachi, a concept store deeply rooted in Pakistan’s arts and crafts, sought to translate its legacy into a seamless digital experience. With a growing need for an online presence, the brand required a digital platform that not only reflected its ethos but also enabled a smooth e-commerce and educational experience for its audience. However, the transition presented challenges: defining a brand identity suited for digital, ensuring a high-quality user experience, and setting up a Shopify-based e-commerce system tailored to their specific needs. Tali approached Ideate Innovation to lead this transformation—one that would seamlessly integrate the brand’s essence with an intuitive and high-performing digital storefront.
Strategic Foundation and Brand Alignment
Our engagement began with a series of in-person brand strategy workshops, ensuring alignment between Tali’s team and our design direction. These workshops laid the groundwork for the projects, allowing us to craft a solution tailored to their goals and audience.
Designing a Context-Driven Identity
To establish a cohesive visual language, we developed their brand & visual identity driven by outcome-oriented analysis. Designed to integrate seamlessly with their digital framework, this identity extends beyond aesthetics to support a smooth and engaging user experience We created a color system optimized for digital interfaces to ensure consistency across their online presence. Beyond design, we built an intuitive website architecture that makes navigation effortless—from the “Shop” section to sections like “Crafts of Pakistan”—positioning the site as more than just an e-commerce platform. It’s a celebration of craftsmanship and cultural heritage, inviting users to explore and connect with the stories behind each creation.
Custom Shopify Website Development
A core aspect of the project was designing and building a Shopify-based e-commerce website that enhanced usability while maintaining Tali’s aesthetic integrity. This included:
Custom Shopify Workarounds: Implementing custom code solutions to optimize user experience and platform functionality.
Mobile-First Approach: Designing an intuitive, mobile-first interface to cater to a predominantly mobile user base.
CMS & Content Integration: Setting up the Shopify CMS, editing product images, uploading product data, and establishing a structured content management system.
Analytics & Payment Gateway Setup: Enabling data tracking and ensuring smooth transaction flows to enhance user confidence.
By blending tradition with a research-driven digital strategy, we helped Tali Karachi establish an e-commerce presence that embodies its identity while prioritizing user experience. The outcome is a high-functioning, visually compelling, and user-friendly Shopify store that enables the brand to engage with its audience in a more meaningful way. Through strategic workshops, tailored UI/UX design, and a human-centered approach, Tali now has a digital platform that aligns with its vision and values.
